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The Interpublic Group is said to be in serious negotiations to acquire Campbell Mithun Esty from Cordiant. The intended deal would leave CME senior staff with a significant stake in the company.
Hasbro, the international toy manufacturer, has consolidated its European advertising into Griffin Bacal/DDB Needham and BDDP, dropping Grey from assignments in France and Germany. But Grey will continue as a principal agency in the US…
… Grey has lost the SlimFast account in the US, but says the account is secure in the UK.
Marshall Advertising has beaten incumbent McCann-Erickson to win the Dartington Crystal advertising business. A £500,000 glossy magazine campaign is imminent.
RR Donnelley, the US printing company, has made an agreed £9.4m offer for database specialist International Communication & Data. Donnelley chairman James McQuaid, says the deal will “provide a full complement of direct marketing services to customers of ICD in the UK”.
Waterstone’s has short-listed Bainsfair Sharkey Trott, Cogent, Leagas Delaney and Mustoe Merriman Herring Levy to pitch for its £1m account.
The ASA has upheld a complaint against The Sunday Times, for overvaluing a prize on offer in one of its competitions. The paper had said the dagger was worth £5,000. According to a valuation sought by one of the winners, the resale value was, in fact, £500…
…Three health food advertisers also had complaints about their ads upheld by the ASA. The Express Dairies’ work for Halo milk; press ads by Davies Little Cowley for a Book called “Foods That Make You Lose Weight” for Direct Home Shopping, and a leaflet by the Food Commission for the Juice Plus+ food supplement were all censured for making extravagant health claims that could not be substantiated.
The Leith Agency has been appointed to handle the £500,000 account for Drummond Park Games, a board game manufacturer.
Creative Review, Marketing Week’s sister publication, is launching a CD-ROM to supplement its print content with moving images. The CD-ROM will be advertising-supported and appear from the June issue onwards.
