No Title

The Interpublic Group is said to be in serious negotiations to acquire Campbell Mithun Esty from Cordiant. The intended deal would leave CME senior staff with a significant stake in the company.

Hasbro, the international toy manufacturer, has consolidated its European advertising into Griffin Bacal/DDB Needham and BDDP, dropping Grey from assignments in France and Germany. But Grey will continue as a principal agency in the US…

… Grey has lost the SlimFast account in the US, but says the account is secure in the UK.

Marshall Advertising has beaten incumbent McCann-Erickson to win the Dartington Crystal advertising business. A £500,000 glossy magazine campaign is imminent.

RR Donnelley, the US printing company, has made an agreed £9.4m offer for database specialist International Communication & Data. Donnelley chairman James McQuaid, says the deal will “provide a full complement of direct marketing services to customers of ICD in the UK”.

Waterstone’s has short-listed Bainsfair Sharkey Trott, Cogent, Leagas Delaney and Mustoe Merriman Herring Levy to pitch for its £1m account.

The ASA has upheld a complaint against The Sunday Times, for overvaluing a prize on offer in one of its competitions. The paper had said the dagger was worth £5,000. According to a valuation sought by one of the winners, the resale value was, in fact, £500…

…Three health food advertisers also had complaints about their ads upheld by the ASA. The Express Dairies’ work for Halo milk; press ads by Davies Little Cowley for a Book called “Foods That Make You Lose Weight” for Direct Home Shopping, and a leaflet by the Food Commission for the Juice Plus+ food supplement were all censured for making extravagant health claims that could not be substantiated.

The Leith Agency has been appointed to handle the £500,000 account for Drummond Park Games, a board game manufacturer.

Creative Review, Marketing Week’s sister publication, is launching a CD-ROM to supplement its print content with moving images. The CD-ROM will be advertising-supported and appear from the June issue onwards.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here