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A ú1m campaign to relaunch Schwarzkopf’s Gliss range of haircare products breaks next week through Kelly Weedon Shute in women’s press and on bus-sides.
A £1m campaign to relaunch Schwarzkopf’s Gliss range of haircare products breaks next week through Kelly Weedon Shute in women’s press and on bus-sides. There are five executions, which show a range of models whose hair is replaced by `styles’ constructed with fingerprints, illustrating the copyline: `Because we’re all different’
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