Thatcher takes BSkyB customer role

British Sky Broadcasting has restructured its subscriber marketing department with the appointment of David Thatcher as customer marketing director.

Thatcher, who joined BSkyB as direct marketing manager last May, replaces Chris Townsend who takes on marketing for Sky’s planned digital television system.

Sky is planning to launch digital services through the Astra satellite in late 1995 or early 1996, which will require existing subscribers to buy a new “black box” for their TV sets.

Thatcher assumes responsibility for Sky’s 150-strong telemarketing centre in Livingston, outside Edinburgh.

He will also oversee Sky’s annual £3m direct mail budget. “A new mail strategy is planned for the financial year starting in July,” he says. “From then on, we will target different sectors of our database every month.”

And Thatcher will be responsible for Sky TV Guide, the monthly listings title, plus a range of loyalty initiatives including tie-ups with BT and Sky’s own travel service. “We are always looking at ways to offer added value for subscribers and we are planning more tactical promotions,” he explains.

While Townsend reported directly to Sky deputy managing director David Chance, Thatcher will report to Sky marketing director Philip Ley.

Thatcher has now appointed two staff to the six-strong subscriber marketing department.

Lib Goodson joins from Mercury as telemarketing manager. Asha Lutchmun joins from Cable Corp as reinstatement marketing manager.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here