We at CACI regard ourselves as market leaders when it comes to classifying people. However, we admit that we have been beaten by Marketing Week in introducing the latest international marketing technique: targeting by t-shirt. The person illustrating your article on the French newspaper market, “French lessons for law-makers” (MW March l0), is undoubtedly French – after all he is wearing a striped t-shirt. The fact that he is reading an Italian newspaper is obviously merely an unfortunate coincidence.
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