…as Camelot move irks retailers

Retailers fear that Lottery operator Camelot’s plans to launch up to six Instants scratchcard games at once could confuse shoppers and slow down queues for tickets, further clogging up shops.

Camelot says it will launch four scratchcard games with themes such as sports and heritage, and more games could be added. The games will offer different prizes at different odds.

Each themed game will receive its own TV advertising and promotions. Two new games will be launched at the end of this month.

But John Menzies says the variety of games could be confusing for shoppers and staff, and lead to problems with stocking different cards.

Leading supermarket retailer Tesco says: “At the moment, lottery customers don’t take long buying their tickets. Having different games could lead to more queues as shoppers decide which game to play.”

Newsagent and convenience store chain T&S Stores says it was in two minds about handling the first scratchcard game, though it has been a success. But a spokesman for T&S says of the new scratch game launches: “It will complicate the proposition. There is a fine balance between keeping up interest in the Lottery and confusing people.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here