The conference and incentive travel industry is looking bullish following a reported increase in business for the last quarter of 1994.
Figures from the British Tourist Authority show the average number of residential conferences per venue per month has grown from 13.9 to 14.2.
Both city and country hotels saw an 80 per cent increase in the proportion of governmental meetings during the last quarter of 1994.
The general increase in business reflects record attendances at this year’s Confex exhibition and the launch of new conference centre partnership Conventions Great Britain.
Confex 95 attracted nearly 9,000 visitors, a 31 per cent increase on 1994, plus 1,100 exhibitors and 70 different exhibiting countries. Seventy six per cent of exhibitors have re-booked their stands for next year, breaking all records for Confex and organisers Blenheim.
Confex 95 was split into three sections: UK and overseas meetings and incentive travel, event support services and corporate events and entertainment.
A series of workshops complemented the exhibition, and these were free for the first time this year. Also new was a half-day “how-to” session on making the most of exhibiting.