Country Music TV ú1.5m account for Harari Page

Harari Page has won the ú1.5m account for Country Music Television Europe after a pitch against Duckworth Finn Grubb Waters and Bainsfair Sharkey Trott.

Harari Page has won the £1.5m account for Country Music Television Europe after a pitch against Duckworth Finn Grubb Waters and Bainsfair Sharkey Trott.

CMT Europe is a US-owned company and its marketing is handled by United Artists Programming. Harari Page is planning the first advertising campaign for CMT Europe since the channel was launched in the UK in 1993. The agency has done work for other UAP channels Discovery, The Learning Channel and Bravo.

UAP vice-president for marketing Ashley Faull says the station had been waiting to achieve full 24-hour broadcasting from the Astra satellite before appointing an agency. The channel is still waiting, but decided to go ahead with the appointment of Harari Page.

CMT goes by cable to 3.6 million homes in the UK and a further 5 million in Europe, broadcasting 24 hours. But on satellite, it only broadcasts between 6am and 7pm.

The new campaign, which breaks on television soon, will emphasise “the freedom and escapism of country music” and is aimed at recruiting more viewers. The advertising budget may be increased later in the year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here