Allied Domecq subsidiary Gleneagles Spring Waters Company is launching its first branded spring water, four years after it was developed.
The company is better known as a water supplier to retailers such as Marks & Spencer.
Gleneagles Spring Water will be piloted in still and sparkling versions in the Meridian TV region. If tests are successful, a national roll-out is planned for mid-summer.
The test project will be backed by a £500,000 TV campaign created by WCRS. A £1.5m spend is planned for the national launch, with £5m support over the next three years.
The brand has been sold on a limited scale in Scotland since 1991, to protect the trade mark. The company has only decided to begin full-scale distribution after redesigning its bottles and bottling process.
Gleneagles managing director John Hamilton says the new brand will be positioned against premium bottled ranges such as Evian.