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NEWS ROUND UP

SBHD: NEWS ROUND UP

Residential conferences are on the increase, says the British Tourist Authority; conference buyers are disappointed with standards of hygiene at venues

SBHD: FOCUS FEATURES

Conference organisers get best value for money when the event is planned professionally; video and satellite conferencing is taking over from traditional one-dimensional conferences; exhibitions are now an integral part of firms’ marketing strategies

SBHD: CASE STUDY

Mount Juliet in Ireland is an ideal conference venue – excellent business and recreational facilities

SBHD: SHOWCASE

When Volkswagen launched the new Polo, the only way it thought it could ensure maximum impact was through exhibitions

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