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NEWS ROUND UP
SBHD: NEWS ROUND UP
Residential conferences are on the increase, says the British Tourist Authority; conference buyers are disappointed with standards of hygiene at venues
SBHD: FOCUS FEATURES
Conference organisers get best value for money when the event is planned professionally; video and satellite conferencing is taking over from traditional one-dimensional conferences; exhibitions are now an integral part of firms’ marketing strategies
SBHD: CASE STUDY
Mount Juliet in Ireland is an ideal conference venue – excellent business and recreational facilities
SBHD: SHOWCASE
When Volkswagen launched the new Polo, the only way it thought it could ensure maximum impact was through exhibitions