No Title

Laser has secured North-East Water to sponsor regional weather forecasts on Tyne Tees Television. Media Dimensions continues to seek sponsors for other regional bulletins following the ending of Legal & General’s sponsorship three months ago.

The Department of National Heritage this week agreed to consider allowing magazine publishers to create branded TV programmes based on their magazines as part of its cross-media ownership review.

Caroline Marland will replace Jim Markwick, managing director of The Guardian and Observer, on January 1, 1996 (see Profile, page 34).

Anglia Television and Meridian Broadcasting parent MAI has set up MAI New Media to develop CD-ROM and educational products…

…TeleVirtual, a division of MAI New Media, has been appointed to conduct two research projects for the Independent Television Commission.

Mediacom has been appointed to the ú2m media planning and buying account for the National Tourist Organisation of Greece following a four-way pitch.

Deputy Radio Authority chief executive Paul Brown will be the next director of the Association of Independent Radio Companies, replacing Brian West who is retiring.

Virgin Radio launched its London FM service on Monday. McDonald’s and the Daily Mail will participate in a special promotion to celebrate Virgin 1215’s second anniversary on April 28.

The National Magazine Company launches Good Housekeeping’s Wedding Magazine, a standalone quarterly, in the summer.

TDI, formerly know as London Transport Advertising, is launching a new planning system, TDI Mapping, and will roll out its BUSADS audience data system nationally (see page 16).

Exchange & Mart is to run a ú2m TV and radio campaign created by The Brompton Agency to promote its redesign as a perfect-bound glossy.

Chiat/Day is no longer managing Videotron’s interactive advertising trial. Contrary to a report in Marketing Week last week, Videotron has taken back control of the project which is now being administered by Videoway, its interactive service provider.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here