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Laser has secured North-East Water to sponsor regional weather forecasts on Tyne Tees Television. Media Dimensions continues to seek sponsors for other regional bulletins following the ending of Legal & General’s sponsorship three months ago.

The Department of National Heritage this week agreed to consider allowing magazine publishers to create branded TV programmes based on their magazines as part of its cross-media ownership review.

Caroline Marland will replace Jim Markwick, managing director of The Guardian and Observer, on January 1, 1996 (see Profile, page 34).

Anglia Television and Meridian Broadcasting parent MAI has set up MAI New Media to develop CD-ROM and educational products…

…TeleVirtual, a division of MAI New Media, has been appointed to conduct two research projects for the Independent Television Commission.

Mediacom has been appointed to the ú2m media planning and buying account for the National Tourist Organisation of Greece following a four-way pitch.

Deputy Radio Authority chief executive Paul Brown will be the next director of the Association of Independent Radio Companies, replacing Brian West who is retiring.

Virgin Radio launched its London FM service on Monday. McDonald’s and the Daily Mail will participate in a special promotion to celebrate Virgin 1215’s second anniversary on April 28.

The National Magazine Company launches Good Housekeeping’s Wedding Magazine, a standalone quarterly, in the summer.

TDI, formerly know as London Transport Advertising, is launching a new planning system, TDI Mapping, and will roll out its BUSADS audience data system nationally (see page 16).

Exchange & Mart is to run a ú2m TV and radio campaign created by The Brompton Agency to promote its redesign as a perfect-bound glossy.

Chiat/Day is no longer managing Videotron’s interactive advertising trial. Contrary to a report in Marketing Week last week, Videotron has taken back control of the project which is now being administered by Videoway, its interactive service provider.

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