The time factor is all-important

Further to my conversation with Sharon Marshall about the article “$40m ad push for TAG Heuer” (MW March 15), I am writing on behalf of our client Swatch to clarify a point.

In the final paragraph of the news piece it is specified that TAG Heuer will act as timekeeper for the Olympic Games. Swatch is, in fact, the Official Timekeeper of the 1996 Olympic Games in Atlanta, and has already started publicity activity in the UK – hence its concern.

Vicky Bolger

Account manager

GCI Group

London SW3

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