Apple’s global boss quits in rejig

A marketing shake-up in Apple Computer’s US headquarters has led to the resignation of its worldwide head of marketing.

Ian Diery, who spearheaded Apple’s launch of its Power Macintosh flagship range, is leaving “to pursue other interests”.

Diery leaves in the wake of a company-wide Apple restructure which includes the creation of a worldwide marketing and customer solutions group.

Previously Apple’s marketing was run on a regional basis in each country.

Diery is said to have participated in developing the new marketing team, but according to UK marketing director Nigel Turner: “He left because he did not feel the structure would provide a role for him.”

Diery’s marketing responsibilities will in part be taken over by Dan Eilers, former president and chief executive officer of Apple subsidiary Claris.

Eilers will head the new worldwide marketing group and will report to Apple ceo Michael Spindler.

A new post of vice president of marketing for Apple Europe has also been created, with the former acting president of Apple Europe, Walter Thyersen, taking the role.

The UK marketing team, which is unchanged by the restructures, will report to Thyersen.

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