Kay goes to New Saatchi with Dixons brief

Saatchi & Saatchi president Michael Kay is to follow the ú49m (Register-MEAL) Dixons account to the New Saatchi Agency.

Saatchi & Saatchi president Michael Kay is to follow the £49m (Register-MEAL) Dixons account to the New Saatchi Agency.

Kay, promoted to Saatchi & Saatchi president just three weeks ago, has been associated with the Dixons account for many years. It is believed that he will become chairman of the new agency as part of the deal which brings both the Dixons and Currys business to New Saatchi.

The loss of the account will cause further departures from Saatchi & Saatchi, where about 40 people work on the business.

The Dixons Group has split the work between New Saatchi and D’Arcy Masius Benton & Bowles, which will handle creative work for PC World and The Link. The DMB&B-owned Media Centre will handle all media buying, boosting billings by 20 per cent.

Background, page 11

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here