Loot backs ITV swap shop series

ITV has signed up Loot, the free-ads paper, to sponsor The Exchange – a cross between Antiques Roadshow and the Eighties Saturday morning show Swap Shop – which launches across the network on Sunday.

As Marketing Week went to press, a meeting was underway to decide whether the exchange service would continue after the series’ initial ten-week run.

The Exchange will link people across the UK to swap goods and services. Participants will be able to exchange anything from a toaster to a holiday and their details will be registered on a database.

The Loot sponsorship is described by Carlton UK Sales sponsorship head David Prosser as representing “a substantial six-figure sum”.

Depending on the outcome of yesterday’s meeting (Tuesday), the paper’s involvement could be extended to cover a year-round exchange service.

“Loot is a new sponsor for a new show which is obviously a good deal for ITV,” says Prosser.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here