Leagas Shafron Davis Ayer is understood to have won the £2m through-the-line Stag Furniture account, although the agency says it has not yet been informed. Butterfield Day Devito Hockney, McCann-Erickson, TBWA, and BMP.DDB Needham are understood to have been shortlisted.
Courts, the furniture retailer, is believed to have approached a number of agencies following the decision by WCRS to resign the £6m account last week. Names thought to be on the shortlist are Collett Dickenson Pearce, Bainsfair Sharkey Trott, and TBWA.
HCA Integrated Marketing is making `an amicable split’ from Air Miles – the account it has held for two years. Board director Mike Robertson blamed `differences in opinion’. He said a restructure of Air Miles sales and marketing department had led to more `committee-style’ decision. `We… felt our ability to work within a strategic framework was being hampered by an ad hoc response to market forces,’ says Robertson.
The Financial Times this week launches a spring marketing campaign through DFSD Bozell involving a TV commercial, press ads and a direct mail drop.
Duckworth Finn Grubb Waters has pulled out of the £5m Littlewoods pitch. J Walter Thompson, Collett Dickenson Pearce and Young & Rubicam will fight it out.
Fujifilm is spending £2m on a TV and print campaign created by Saatchi & Saatchi.
Claydon Heeley International has been hired to handle Toblerone’s first international duty-free promotion via the world’s top 50 duty free vendors.
Dentsu Europe has produced a 60-second commercial to promote Toshiba’s sponsorship of London’s Institute of Contemporary Arts.
Teacher’s Scotch Whisky is to replace South West Electricity Board as primary sponsor of Bath Football Club.
The John Lewis Partnership has appointed Burkitt Edwards Martin as its first advertising agency, with the task of carrying out project work for the chain’s department stores.
Kinetica, the independent gas company, has handed the bulk of its business to Ogilvy & Mather Direct without a competitive pitch, leaving its launch agency Rapier Stead & Bowden with project work.