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Publicis has been appointed to handle the FF 90m (ú12.5m) privatisation campaign for French steel producer Usinor Sacilor after a final pitch against Australie.

Publicis has been appointed to handle the FF 90m (ú12.5m) privatisation campaign for French steel producer Usinor Sacilor after a final pitch against Australie. Other agencies originally involved were BDDP, BCRC, McCann-Erickson and J Walter Thompson…

…AGF, also scheduled for privatisation, is talking to Alice, incumbent agency EURO RSCG BETC, McCann-Erickson and Publicis Conseil about its corporate advertising. DDB Needham, chosen to handle the company’s sale, is not included.

Heinrich Bauer, the German publisher, has launched Yoyo, a fortnightly magazine aimed at women under 30-years-old. The title will have an initial print-run of 600,000.

J Walter Thompson Hamburg has been appointed to handle the DM 20m (ú9.5m) German launch of Elida Gibbs’ Organics haircare range.

Nadler Larimer & Martinelli, the Milan agency, has joined the DDB network, following Omnicom’s purchase of TBWA. The agency’s clients include Barilla, Roche and Weight Watchers.

Bozell SA Geneva has been appointed to handle advertising for the Lausanne-based newspaper Nouveau Quotidien.

Ricard SA has chosen Publicis Conseil to handle advertising for Jameson whiskey. Pernod Ricard acquired the brand when it bought Irish Distillers in 1988.

CME.KHBB Frankfurt office has closed following the decision by parent Cordiant to fold operations into sister network Bates.

Barabino & Partner, working with the UK’s Dewe Rogerson, will handle the sale of La Stet, Italy’s public telecoms holding.

GGK’s Vienna-based Occidental network has announced a series of wins including oil company OMV’s ú1.3m account for the whole of Eastern Europe, Ikea’s account in Slovakia and the Toshiba business in Hungary.

BDDP is attempting to boost its design capabilities with the acquisition of a 65 per cent stake in design firm Stand By Me, which has been renamed as The Brand Company. The remaining 35 per cent continues to be held by the company’s previous owners.

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