Shell faces libel action as Don’s founder issues writ

Alfred Donovan, a founder of sales promotion company Don Marketing and the Shell Cor-porate Conscience Pressure Group, has issued a writ against Shell UK claiming damages for libel.

This latest twist in the long-running legal wrangle between Don Marketing and Shell comes as the two companies prepare to meet in court over Don’s accusation that Shell used the agency’s ideas in a series of promotions without permission or payment (MW February 24 and March 31).

Among issues covered in the press release at the heart of this latest dispute was Shell’s application to the court for Don Marketing to provide £62,000 security for its costs in the event of Don losing the case. This was to ensure Don will pay Shell’s legal expenses.

The court ruled that Don should provide £10,000 as security to the end of the part of the legal process known as the “discovery stage”.

But Don also says that Shell’s press release amounted to an “unfounded personal attack” on Alfred Donovan, the father of John Donovan who is managing director of Don Marketing.

Shell says it stands by its press release, while Don pro-mises to stage a demonstration at Shell’s AGM next month.

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