Article leaves a bitter aftertaste

With reference to your piece “Kio-Ora sweets slammed” (MW March 31) on the launch of Kia-Ora fruit pastilles, I take great exception to the article.

I made it quite clear that the sweets are manufactured by Ernest Jackson & Co, which has a licensing agreement with Schweppes to use the Kia-Ora brand name.

We are also very positive about the fact that they are sweets and make no lofty health claims for children other than there is added value in the vitamin content and no artificial flavours or additives.

I actually sent the product to your magazine so I’m interested to know where on the packet it states that the sweets are “healthy”.

Julie McClean

Julie McClean PR

London SW11

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here