…as TV chiefs debate ban

Senior ITV executives are divided over the merits of spirit advertising, sources confirm. The matter, which will be raised at the next ITV Council meeting on May 2, has now become a board-level issue with television companies at odds over plans to overturn the 45-year-old voluntary TV advertising ban on spirits.

ITV sales sources suggest that Granada, Scottish Television and Grampian have given verbal assurances to United Distillers that they would carry advertising for UD’s Bell’s whisky if asked.

Channel 4 is understood to have agreed in principle, the source adds.

As the ban is a voluntary one, broadcasters would be unable to refuse to air the ads if approached. Discussions between UD and broadcasters remain informal.

The TV companies are reluctant to comment. But Carlton UK Sales head Martin Bowley urges caution.

“We believe there should be wider debate involving all distillers about advertising on TV. Hiding behind the legal argument [that broadcasters cannot refuse to broadcast this advertising] is no defence,” he says.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here