Lowe wins ú6m Titan watches

The Lowe Group has picked up the first pan-European product launch by an Indian multinational – worth an estimated $10m (£6.4m).

Watch manufacturer Titan Industries plans to roll out a range of watches into ten European countries later this year.

It will concentrate on the UK, Germany, France and Italy. The company has already grabbed 60 per cent of the Indian quartz analogue watch market since its formation in 1987.

Television has not been ruled out, though the bulk of advertising will use the press.

Titan is part of Tata, India’s $7bn (£4.46bn) steel-to-hotels conglomerate. The watches are made in Bangalore but designed in France, and are based on Japanese technology.

According to account director Tom Holmes, Titan’s range of 400 men’s and women’s watches retails at between $50 and $600 (£30 to £380).

Holmes claims customers who usually buy Japanese brands will be attracted by “the medium price coupled with quality on a par with Swiss watchmaking”.

Titan already has offices in Dubai, Paris and London and claims to have secured the necessary European distribution for its watches.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here