Marketing Week, supported by the Institute of Practitioners in Advertising, is launching a new section, AdValue.
Starting this week with Access, we will be featuring high-profile campaigns with proven effectiveness. The campaigns reviewed will be selected by MW’s editor from a shortlist compiled, every month, with the help of the IPA.
A key element will be Viewpoint, a critical review of each campaign and its sector by leading industry figures. This week, MGM Group managing director Mike Sommers airs his views.
AdValue, page 34