NSPCC to hit cinemas with `shock’ ad

The National Society for the Prevention of Cruelty to Children is launching a shocking cinema campaign to highlight the impact of domestic violence on children.

The new work features a simulated model of a foetus in the womb with a soundtrack of a worsening argument between a man and woman. The woman is physically attacked by the man.

The ad, created by Saatchi & Saatchi, is the latest stage in the charity’s “A cry for children” campaign launched last December to focus attention on domestic violence.

“People involved in domestic violence often fail to see how it damages children,” says NSPCC director of public policy Phillip Noyes.

“The ad uses a hard-hitting and thought-provoking approach to draw attention to the devastating effects of domestic violence on children,” he says.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here