Value of new business moves `up by one third’

The value of new business moves in the first quarter of the year rose by nearly a third to ú485m compared with the same period last year, according to The New Business Monitor.

The Saatchi & Saatchi network, as it then was, lost the top three accounts in that period. The ú14m Mars petfoods account moved out of Bates Dorland, and the ú13m Mars confectionery and ú11.8m Mirror Group Newspapers accounts out of Saatchi & Saatchi, according to the report.

Since then Saatchi has lost the ú49m (Register-MEAL) Dixons account (MW last week). But it did pick up the ú10m Camelot Instants lottery account in the same period.

The number of account moves rose, but only by 4.5 per cent to 209. Analysis by type of service shows that media-only gained, taking 16 per cent of the total compared with 13 per cent in the equivalent period last year.

Media-only accounts also increased their share of account moves by value to 20 per cent from 19 per cent. There were 33 moves falling into this category in the first quarter of 1995, with a claimed value of ú95m.

The leading category for account moves was food, with 12 per cent of the total, up from eight per cent in the previous period. This was followed by drink, holidays/travel and retail with seven per cent each.

At the end of the first quarter 1995, there were about 180 accounts in the UK, with a claimed billing of some ú500m, seeking new advertising arrangements.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here