WMGO faces ú8m One2One ad review

Mercury One2One, the mobile phone operator, is reviewing its £8m advertising account held by Woollams Moira Gaskin O’Malley.

The company has confirmed that it is at the beginning of an agency review, and is contacting a “handful” of shops, though it would not confirm their names. WMGO will be invited to repitch.

WMGO has held the account since One2One was launched 18 months ago, but a Mercury spokeswoman says the brand is now seeking to expand into the mass market.

“When we first launched, the remit was to change the way people think about mobile phones. That has been achieved. We have reached a new point in the cycle, and are looking to broaden our appeal and evolve to our next phase,” she says.

The advertising review is being carried out by One2One’s general marketing manager, Roger Vigilance, and Margaret Burke, the consumer market manager who developed the brand’s latest standard call tariff campaign.

One2One dropped Sutch Webster WMGO Direct in February from its £3m direct marketing account, and handed it to IMP.

MOne2One: Account review