WMGO faces ú8m One2One ad review

Mercury One2One, the mobile phone operator, is reviewing its ú8m advertising account held by Woollams Moira Gaskin O’Malley.

Mercury One2One, the mobile phone operator, is reviewing its £8m advertising account held by Woollams Moira Gaskin O’Malley.

The company has confirmed that it is at the beginning of an agency review, and is contacting a “handful” of shops, though it would not confirm their names. WMGO will be invited to repitch.

WMGO has held the account since One2One was launched 18 months ago, but a Mercury spokeswoman says the brand is now seeking to expand into the mass market.

“When we first launched, the remit was to change the way people think about mobile phones. That has been achieved. We have reached a new point in the cycle, and are looking to broaden our appeal and evolve to our next phase,” she says.

The advertising review is being carried out by One2One’s general marketing manager, Roger Vigilance, and Margaret Burke, the consumer market manager who developed the brand’s latest standard call tariff campaign.

One2One dropped Sutch Webster WMGO Direct in February from its £3m direct marketing account, and handed it to IMP.

MOne2One: Account review

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here