News International’s (NI) senior team is expected to announce a new advertising director for its tabloid newspapers imminently, following a restructure of the company’s management. The rejig has created “US-style publisher” roles for two advertising and marketing directors. Moves are also underway to calm staff discontent. NI has appointed Clive Milner, former advertising director of […]
Clue: `This race demonstrates the ups and downs of steeplechasing this Saturday’
London Radio has struck a ú250,000 deal with DHL to sponsor The International Business Bulletin and publication of an associated branded guide for European businessmen.
Torin Douglas’ article “Video vies for ITV viewers” (MW April 14) re-emphasised many of the key issues concerning the multi-channel, home-viewing debate. Blockbuster’s advertising investment of £14m for the video medium this year displays the confidence of a company and an industry that has weathered the bad times and is poised to capitalise on the […]
Paper products giant Jamont has appointed Bates Dorland to handle its ú40m pan-Euro-pean brand-building advertising campaign.
The Advertising Association has issued a warning that it will increase the heat on health pressure groups campaigning for restrictions on food advertising. In its annual review the association’s chairman, Winston Fletcher, claims that advertisers have woken up to the threat of further restrictions. “1994 will be remembered as the year in which food advertisers […]
At the recent IPA Business Weekend in Cambridge, attendees were presented with a brief to work on throughout the weekend. It was a giant among briefs. The aims were clear. The audience was defined. And, unusually for business-to-business advertising, we were told of the attitudes of our target audience – their concerns, their fears, their […]
Mercury One2One, the mobile phone operator, is reviewing its ú8m advertising account held by Woollams Moira Gaskin O’Malley.
As the battle rages for market share in the trainer market, fashion fights performance
The National Society for the Prevention of Cruelty to Children is launching a shocking cinema campaign to highlight the impact of domestic violence on children. The new work features a simulated model of a foetus in the womb with a soundtrack of a worsening argument between a man and woman. The woman is physically attacked […]
Clever marketing plug it may be, but Help the Aged’s adopt a granny campaign falls short in failing to clarify just which type of granny donors will be supporting.
Sainsbury’s is understood to be on the verge of striking a deal to sell Classic Cola via hospitals. It is understood this would be the first time Sainsbury’s has taken one of its brands outside its grocery distribution network. The deal would provide the right environment for Sainsbury’s to capitalise on its “caring, family store” […]
United Biscuits has invited three media independents and its four incumbents to make presentations in a fortnight – the first stage of its £18m media centralisation. IDK Media and Carat subsidiaries TMD Carat and BBJ Media Services are understood to be joining incumbents Leo Burnett, Optimedia, MediaCom and John Ayling & Associates on a list […]
Children make their purchasing decisions on the basis of playground opinion and are cynical about advertising, according to two reports published this week. The first report, SMRC’s ChildWise, has devised seven new categories of school child to demonstrate that word-of-mouth influences at school are just as significant as ads. In a survey of 883 seven […]
We are surprised at repeated descriptions of the performance of our Weight Watchers from Heinz brand as poor in “New Heinz UK divisions absorb Weight Watchers” (MW April 14). Had you but asked how that division is performing, we could have told you that Weight Watchers from Heinz has, in fact, grown from nothing in […]