Month: April 1995

Rivals vent fury over UD TV ads for spirits…

Marketing Week

Leading spirits companies are furious over United Distillers’ move to push for an end to the voluntary ban on television advertising for spirits. Allied Domecq, which owns leading spirits brands such as Teacher’s whisky and Beefeater gin, has slammed the Guinness spirits arm for breaking ranks over the industry consensus by pushing for liberalisation. An […]

Mazda’s Smith moves to RAC

Marketing Week

Jan Smith, Mazda’s controversial marketing director, has quit the troubled car company to join the RAC, which has created a strategic role specially for her. The move follows a three-year stint, during which Mazda’s fortunes have continued to slide. Year-on-year sales to April are down from 0.92 per cent of the UK market (4,870 units) […]

Spillers finds replacement for Esberger

Marketing Week

Spillers UK marketing director Simon Esberger will be replaced by Quaker commercial director Pete Farrand. Sources say Esberger has turned down the role of Brussels-based European marketing director of the newly-combined petfood business. They add that he is considering other management positions within the Dalgety group, which owns the combined business. A European marketing director […]

Marketing Week unveils new section

Marketing Week

Marketing Week, supported by the Institute of Practitioners in Advertising, is launching a new section, AdValue. Starting this week with Access, we will be featuring high-profile campaigns with proven effectiveness. The campaigns reviewed will be selected by MW’s editor from a shortlist compiled, every month, with the help of the IPA. A key element will […]

Value of new business moves `up by one third’

Marketing Week

The value of new business moves in the first quarter of the year rose by nearly a third to ú485m compared with the same period last year, according to The New Business Monitor. The Saatchi & Saatchi network, as it then was, lost the top three accounts in that period. The ú14m Mars petfoods account […]

Cable’s battle with dish is as much about telephone services as TV shows, but it mustn’t lose sight of the need for first-rate programmes

Marketing Week

The battles between BBC, ITV, Channel 4 and satellite TV are always reported; those between cable and dish less frequently. But, with BSkyB and the cable companies valued at billions of pounds, there’s a lot at stake. And the mighty BT is involved as well. BT is involved because three out of four cable franchises […]

Budget Rent a Car finds new director

Marketing Week

Budget Rent a Car has appointed a new marketing director for Europe, the Middle East and Africa as the increasingly competitive car rental market enters a new, cut-throat phase. Paul Johnson replaces Angela St Clare Clark, who left the car rental firm at the end of last year. He was previously director of marketing at […]

It’s all in a good cause!

Marketing Week

In this time of moral crusades against the “cancer of bent and twisted journalism”, when Conservative politicians are taking up the “sword of truth and the shield of British fair play” to protect the world from the ravages of investigation, far be it for the Diary to add to the squalid mire. But what were […]

No Title

Marketing Week

Publicis has been appointed to handle the FF 90m (ú12.5m) privatisation campaign for French steel producer Usinor Sacilor after a final pitch against Australie.

Fair game for Murdoch’s Sky?

Marketing Week

It’s no surprise to find MPs venting their spleen against Rupert Murdoch’s Rugby Super League. Hobbling the media titan is, after all, an evergreen political issue. Besides, some of the concerns being raised by their irate constituents are genuine enough. Local clubs will fall by the wayside if the Murdoch deal goes through. But then […]

MPs unite to fight BSkyB rugby deal

Marketing Week

A cross-party group of MPs were preparing to table an early day motion opposing Rupert Murdoch’s ú75m Rugby Super League deal, as Marketing Week went to press. The MPs, led by Ian McCartney, Labour MP for Makerfield and chairman of the 80-strong parliamentary Rugby League group, are expected to question the legality of the deal […]

Loot backs ITV swap shop series

Marketing Week

ITV has signed up Loot, the free-ads paper, to sponsor The Exchange – a cross between Antiques Roadshow and the Eighties Saturday morning show Swap Shop – which launches across the network on Sunday. As Marketing Week went to press, a meeting was underway to decide whether the exchange service would continue after the series’ […]

Northern Dairies abolishes senior role

Marketing Week

Northern Foods will not replace former marketing director Martin Jamieson who quit his post at milk delivering subsidiary Northern Dairies last month (MW March 31). A spokesman for the parent group said that his responsibilities would be overseen by Robin Robb who is the senior marketing executive at Northern Foods. Robb will now have a […]

TEAM SELECTION

Marketing Week

PR consultancies are at last being taken seriously by clients, but writes Martin Croft, they must offer creativity, value for money, accountability and be able to work with the client before they can expect selection