Mars picks Bates chief for new role

Mars has appointed Bates Worldwide vice chairman Ken Rogers to a new role in which he will be responsible for the company’s Snackfoods Europe unit.

The appointment re-establishes a link with the agency which Mars ditched earlier this year when it took more than 270m of global business out of Cordiant (which owns Bates). Its place on the roster was taken by the BBDO network – where it sits alongside Grey and D’Arcy Masius Benton & Bowles.

Though Mars, run by the secretive and autocratic Mars brothers John and Forrest, traditionally steers clear of explaining the reasons for its appoint- ments, the move will be seen as a long overdue attempt to revitalise its marketing.

The appointment comes two months after the departure of Ton van Elst, who was charged with boosting innovation. He is understood to have resigned during a presentation to Snackfoods Europe’s management board.

Mars’s market has changed in recent years following the consolidation of the confectionery industry in the US and Europe.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here