MBA steaks its claim with taste of Country
Though not wishing to spoil the surprise for marketers at Big Steak Pubs, we can exclusively reveal a glimpse of the presentation by one of the agencies involved. MBA has been scouring the streets of London’s Soho for possible advertising stars. Two willing candidates were the boys from the tea shop across the road from the MBA office, who were captured on video singing a “Big Steak – make no mistake” jingle to the tune of Sixties Western series Bonanza.
If MBA wins the account it should beware – the boys will expect royalties.