Intel picks European marketing director

Technology giant Intel has bolstered its European marketing team with the appointment of John Lonergan as a European marketing director.

Lonergan has been headhunted from his post as managing director of Zenith Data Systems, a division of the computer company Bull Group.

He will hold the new role of marketing head of Intel’s Original Equipment Manufacturer division, a senior position in the European team.

Lonergan says his appointment is part of a drive at Intel to recruit senior level computer executives to the company’s marketing department. He says his brief is to give strategic and operational input into the marketing division. Lonergan will report directly to Intel’s European general manager Daniel Luke.

The move marks Lonergan’s return to Intel after seven years at ZDS. He held positions in sales and marketing at Intel before joining ZDS.

ZDS has yet to find a replacement for Lonergan, who has been managing director for the past three years.

Bull UK and Ireland chief executive Philip Crawford says that he will fill the ZDS role temporarily, and a successor is expected to be recruited internally.

He adds that an announcement will be made within two weeks.