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Microsoft Corp and NBC have formed an alliance to develop and market branded multimedia products, including on-line services, CD-Rom and interactive TV. Microsoft is already developing its own on-line service, The Microsoft Network (TMN). Chairman Bill Gates says advertising will develop into a key source of revenue for TMN.

Diet Coke is to sponsor ITV’s Movie Premiere film showcase for a third year, ITV will announce today (Wednesday) at its first ITV Sponsorship Presentation (Torin Douglas, page 19).

Roger Holland has been appointed as the first chief executive of Jicreg (which covers regional press). Until April, he was head of marketing at the Newspaper Society.

Capital Radio has reported a 52 per cent increase in pre-tax profits, to 12.7m, for the half-year to March 31. Managing director Richard Eyre says the London market – representing more than half of the company’s revenue – was particularly buoyant.

Scottish Radio Holdings, which operates stations such as Radio Clyde and Radio Forth, reported a pre-tax profits rise of 25 per cent, to 2.46m, for the half-year to March 31.

Classic FM is campaigning to change the way commercial radio licences are re-advertised. Existing rules do not guarantee that a Classic-style licence will be offered on the same frequency.

Complete Car magazine has lost managing editor Brian Laban five weeks after he replaced launch editor John Blauth. The troubled Perry-Motorpress title has changed both its managing director and editor-in-chief since January.

Northern & Shell has embarked on a redesign of Attitude, its gay lifestyle magazine.

QVC, the home shopping channel, says it generated 7.05m sales for the first quarter of 1995. Sales for the same period in 1994 were 1.73m.

Carlton UK Sales aims to attract ad revenue from women’s magazines – notably cosmetics and toiletries brands – through a presentation to prove that ITV can deliver more powerful, targeted and accountable sampling campaigns.

Marketing Week is sponsoring Media Inflation and Advertising Solutions – a one-day conference on September 6 in central London, at which Media Audits will publish new research.