BYLN:
The Marketing Week/York Racecourse competition.
The winner of round four is Tony Farrell, UK passenger sales marketing manager for North Sea Ferries.
The correct solution is : The Homeowners Dante Stakes (one mile, two and a half
furlongs).
The fifth – and final – round will appear in Marketing Week June 9.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.