New code that cracks old failings
Julian Richer is a master of customer service. And it shows – his Richer Sounds outfit has quadrupled its profits in the past five years. Now 20 major retailers including Asda, Halifax and Sears havesigned him up as a consultant.
BYLN: By Paul McCann
BYLN:
BYLN: By Meg Carter and Paul McCann
With Government spending per tourist down to 4p, and with increasing competition from other cities, the London Tourist Board has decided the capital needs a helping brand. Jon Rees asks whether the ‘marque’ campaign can lure visitors and get b
After concentrating most of its activity during the late Eighties on fighting rivals, the Halifax recognised the need to return to promoting core values, handing the task to Bates Dorland. Below we examine the agency’s approach, while Dominic
BYLN: By Paul McCann
BYLN: By Jon Rees
BYLN: Meg Carter reports