Persil share recovers from Power disaster
Marketing WeekBattle-scarred laundry detergent brand Persil has increased its market share for the first time in more than a year after it ditched clothes-digesting Persil Power and replaced it with New Generation Persil. According to Nielsen Scan track, Lever Brother’s Persil brand has increased its overall share (by volume) of the laundry detergents market from 20.6 […]