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EUROPE

Peugeot has chosen Euro RSCG Babinet Tong Cuong to handle its corporate advertising in France after a pitch which lasted several months, and included Bates, Saatchi & Saatchi Business Communications and Grey.

Kaufhof, the German department store chain, has announced it is to handle advertising in-house for the time being. The news follows agency Meiré & Meiré’s decision to resign the DM 100m (45m) account, which it won last August.

This year’s edition of the ‘Etude Ballester’, an annual poll among advertisers on the image of French advertising agencies and industry practices, shows that clients are treating agencies less as partners and increasingly like any other supplier.

Mo&235t et Chandon, the champagne house, has appointed Saatchi & Saatchi to handle its FF40m (5m) advertising business worldwide after a pitch which also included BL/LB and Euro RSCG. Initial work will run in France, Italy and Germany.

EMAP, ten months after buying Editions Mondiales and ten titles from the Hersant group, has completed a period of restructuring and is preparing to relaunch its portfolio of magazines. Circulation of a number of titles fell last year as the company weeded out loss-making subscriptions.

Nestlé in France has developed a ‘Breakfast Observatory’ to conduct research into consumers’ breakfast behaviour. Results will be made available to media, schools and the medical world.

Wim Welman has been appointed head of marketing at Mars, Viersen. He has been with the company for more than ten years and succeeds Uwe Bergheim, who is leaving in July to join Johnson & Johnson, Dsseldorf, where he will replace Karl Hummermller as chairman.

The Dutch Dairy Products Bureau is seeking an agency after taking its DM10m (4.5m) account out of DMB&B Imparc, Dsseldorf.

Alice, Callegari Berville and Australie are pitching for the FF13m (1.6m) Miele household appliances account in France. DDB Needham resigned the business after winning the conflicting Moulinex account.

Reemtsma, the German tobacco company, is launching two new cigarette brands – R1 Forte and R1 Minima – following a test market in Cologne.

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