Superdrug drops National Lottery

BYLN: By David Benady

Superdrug has pulled out of the National Lottery, removing terminals from all the stores where it was tested.

The chain, part of the Kingfisher group, revealed it was reviewing Lottery operations in its stores during February, and had pulled the plug on Lottery machines in three outlets (MW February 24).

A Superdrug spokeswoman says: “We found the National Lottery did not fit in with our stores on a practical basis. It didn’t work out.”

This week the chain created a new senior marketing post, head of marketing services, which goes to marketing manager Nick Adderley.

He reports to commercial director Chris Ash, who has taken charge of marketing after marketing director Kevin MacCarton left the company to head marketing for Woolworths (MW February 24).

Adderley will have an expanded role encompassing advertising, public relations, promotions and customer relations.

The new appointment heralds fresh marketing and advertising initiatives, which an insider says will be launched within the next six months.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here