Superdrug drops National Lottery

BYLN: By David Benady

Superdrug has pulled out of the National Lottery, removing terminals from all the stores where it was tested.

The chain, part of the Kingfisher group, revealed it was reviewing Lottery operations in its stores during February, and had pulled the plug on Lottery machines in three outlets (MW February 24).

A Superdrug spokeswoman says: “We found the National Lottery did not fit in with our stores on a practical basis. It didn’t work out.”

This week the chain created a new senior marketing post, head of marketing services, which goes to marketing manager Nick Adderley.

He reports to commercial director Chris Ash, who has taken charge of marketing after marketing director Kevin MacCarton left the company to head marketing for Woolworths (MW February 24).

Adderley will have an expanded role encompassing advertising, public relations, promotions and customer relations.

The new appointment heralds fresh marketing and advertising initiatives, which an insider says will be launched within the next six months.

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