CIA Medianetwork top duo replaced in Euro shake-up

CIA Medianetwork International has parted company with chairman Rick Sheldon and shunted managing director Mike Morris into a new role in CIA Group,

the main holding company.

The two will be replaced by Mainardo Denardis, currently managing director of CIA Medianetwork Europe – which runs the continent excluding the UK. He joins on July 1.

CIA International, which co-ordinates an estimated 100m billings for clients such as Microsoft, Carlsberg, Calvin Klein and Wrigleys, will now also come under his control.

“After a succession of account losses – including Intermarché in France – the costs need to be stripped down,” says one industry source.

Morris is to create a new consultancy business for CIA to replace the Billett Consultancy which was shuffled off from CIA in April, following a buyout by founder John Billett.

At the time of the buyout, Billett said a consultancy owned by a major media buyer was no longer tenable because of perceived impartiality problems.

Sheldon, who is independently wealthy following his sale of a share of KMP to Saatchi & Saatchi in the Eighties, is understood to be setting up his own business.

In the past year CIA Medianetwork International has lost its pan-European co-ordination role for Nike and the 3m media buying and planning business for Alfred Dunhill, but has picked up 25m Microsoft business.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here