Deregulation no comfort to bookmakers, report claims

Deregulation in the bookmaking industry will not offset the damage inflicted by scratchcard games on its turnover, according to a report by Natwest Securities.

The launch of National Lottery scratchcard games in mid-March has reduced turnover by bookmakers such as Coral, Ladbrokes and William Hill, by up to eight per cent, the report claims. And worse is to come with further game launches.

Bookmakers managed to withstand the introduction of the weekly on-line lottery game “reasonably well”. But analyst Mark Finnie says: “The prospect of instant gratification offered by the cards is clearly far more akin to the exercise of placing a bet with a bookmaker.”

He refers to the overall fall in turnover of 4.5 per cent at bookmaker William Hill as “a trend which has accelerated since the introduction of scratchcards”.

Finnie doubts that deregulatory measures, such as the opening of shop windows, the use of larger TV screens and Sunday betting, will have a material effect on the bottom line.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here