Lowe Howard-Spink has re-signed its National Power advertising account five years after it launched the 4m privatisation campaign for the Government.
Lowe managing director Tim Lindsay says the priorities of National Power have changed since the awareness-raising drive.
“The business is no longer viable for us,” he says, “Being the agency of record, on what has become a low-key account, prevents us from pursuing other opportunities within the sector.”
According to sources, National Power has not spent any money on advertising in more than two years, because of Government restrictions. It is understood that the marketing budget was redirected towards lobbying and PR, with a view to bolstering its public image.
Lowe’s “pylons” campaign won an IPA award in 1993.
It is understood that National Power is talking to several agencies, including WCRS.