Outdoor specialists pick Morley as chief

The Council of Outdoor Specialists has elected Chris Morley, chief executive of poster specialist IPM, as its chairman for the next two years.

Morley will work in tandem with outgoing chairman Alan Simmons, managing director of Concord, for the next three months to overhaul the body’s structure and objectives.

An agenda for change was passed by COS members at a meeting last week, and includes ways of expanding its membership to include smaller specialists, publicising the council’s activities and “rejuvenating” its relationship with the poster contractors’ Outdoor Advertising Association.

COS will also consider the merits of setting up a mechanism, such as a magazine, to sell the medium generically by concentrating on the specialists role in looking after advertisers’ rights, planning an increasingly complex medium and supplying local knowledge.

“The specialists’ role is not well understood,” says Morley. “We have had a low profile and we need to spell out what we do.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here