TBWA splits with 1.3m Jameson

TBWA has split from Campbell Distillers and lost the 1.3m (Register-MEAL) Jameson whiskey account as a result. The drinks company is likely to centralise the whole of its advertising into one agency.

Campbell Distillers is the UK subsidiary of Pernod Ricard. CME.KHBB holds the Pernod account but there is no suggestion the 900,000 business is moving.

However, Jameson is not likely to move into CME.KHBB because it would conflict with Canadian Club – owned by Allied Domecq.

TBWA and Campbell say they split amicably because of the agency’s increasing commitments to Seagram, which handles the Absolut and Chivas Regal spirits brands. Eurospace will continue to handle media.

“Unfortunately, we will find it increasingly difficult to service two masters,” says TBWA London chairman Alasdair Ritchie.

CME.KHBB says its loyalty will be to Allied Domecq.

“I don’t know of any plans by Campbell to consolidate its account, but if it were to happen we would have a problem with our Canadian Club account, and our loyalty is to that,” says CME.KHBB chairman Hamish Pringle.

– TBWA has parted company with accountancy firm Ernst & Young, which spent about 750,000 through the agency. It held the account for about five years and says the split is because of differences in strategy.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here