Milk Marque under fire as dairies axe jobs

Northern Foods, owner of Express Dairies, is calling for Milk Marque to be reformed as the decline in doorstep deliveries continues.

The company has confirmed it is going ahead with the 2,200 job cuts it announced

in March. This follows on from the 1,500 job losses rival Unigate announced this week. Unigate blames the losses on higher milk prices, introduced since Milk Marque launched last autumn.

Northern Foods also claims Milk Marque, which superseded the Milk Marketing Board last autumn, is “unsatisfactory”.

“The continued existence of milk quotas which restrict milk production means that a free market cannot operate,” says chairman Christopher Haskins.

Northern Foods says supermarket milk sales have grown – rival Unigate also blames discounting supermarkets.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here