TOP 25 UK ADVERTISING AGENCIES

Total expenditure – all media* RankMay 94 -May 93 -Change 95 94Apr 95 (m)Apr 94 (m)% 11Saatchi & Saatchi328.

Total expenditure – all media*

RankMay 94 -May 93 -Change

95 94Apr 95 (m)Apr 94 (m)%

11Saatchi & Saatchi328.80298.2510.225J Walter Thompson266.67180.1848.00

34AMV.BBDO260.75185.3240.70

42Ogilvy & Mather249.57201.0324.15

56BMP DDB Needham220.77173.0227.60

63DMB&B189.69186.101.978Bates Dorland173.38153.3213.08

89Lowe Howard-Spink172.36144.5119.27

97Grey London166.95158.415.39

1010McCann-Erickson (Lon)160.03143.2211.71112Publicis132.21114.8615.11213EURO RSCG120.90113.756.29

1315Bartle Bogle Hegarty120.53100.0220.51411WCRS115.43115.230.17

1514Leo Burnett113.57106.616.53

1616SP Lintas102.3199.862.45

1718TBWA85.7864.8632.25

1820GGT69.6560.8314.50

1919Young & Rubicam63.8261.254.20

2017CDP54.3172.56-25.15

2124BST-BDDP53.7844.2121.65

2222DFSDB52.9446.4513.97

2325 Foote Cone & Belding48.0243.3610.75

2427Kevin Morley Group43.7339.3911.02

2529McCann-Erickson (Man)42.9834.0126.37

TOTAL3,408.932,940.6115.9Source: Register-MEAL

Expenditure is based on agencies handling accounts of the following kind:

creative only; creative and planning; full service.

*Media coverage comprises TV, press, radio, cinema and outdoor.

Outdoor data for 1995 has been estimated by Nielsen using a forecasting module.

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