IBM ties with Olympus for Wimbledon

IBM machines will appear in Olympus Sport shops next week, as part of the computer giant’s promotional campaign for Wimbledon tennis tournament.

It is installing computer systems in Olympus Sport’s two main London stores and is sponsoring in-store competitions in all 200 stores. The Olympus deal marks IBM’s first move outside traditional computer retailers and is intended to help the computer manufacturer access new customers.

The IBM displays will give live information about the tournament which IBM is supporting for the fifth year running. The remaining Olympus high street stores will run videos showing how IBM’s equipment is being used to help run the event.

“Sports is one of our key areas for sponsorship and support,” says IBM’s communication manager for the Wimbledon project Jane Oldfield.

IBM is considering extending its retail presence to other sports stores for the Olympics, she says, adding that it may also consider selling machines outside traditional computer retail outlets.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here