…as Coca-Cola scraps top posts

Coca-Cola GB has axed two directors’ posts in a move to slim down the company’s sprawling marketing structure.

The shake-up comes as

three marketing executives

leave the UK to take up posts in the US.

Brands director Steve Moore, who reports to marketing director George Bradt, is returning to the US. It is understood he will take up a senior position within the bottled development division, although the company will not confirm this. His position in the UK will be axed.

New business development director Everett Womack goes to the US to become the director of the McDonald’s international soft drinks division.

His position will not be filled, but Ginny Knox, marketing manager for non-carbonates, will be responsible for new business development.

One source close to the company says: “Coke’s marketing department is hampered by layers – they still have six or seven where other companies have stripped down to two or three. American management has pressured GB to get it down to manageable levels.”

But Bradt says: “These moves reflect the tremendous international career opportunities with Coca-Cola.”

The brand manager for diet Colas, Kate Wilson, takes up the post of global brand manager for diet Colas in the US.

Other moves include the promotion of David Glik to marketing manager of Coca-Cola, Andrew Medd to group brand manager of flavoured carbonates and Phil Anderton to group brand manager of diet colas.

Marialine Verdickt joins

as brand manager of flavoured carbonates and James Saunders as brand project manager for Coca-Cola.

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