Kaye close to sell-out deal with Polygram

Controversial advertising director Tony Kaye is on the brink of selling Tony Kaye Films to Polygram International, for an undisclosed sum.

The move could spell the end of his career in advertising as he concentrates on film work for the US entertainment giant.

Kaye won a Gold Lion award at the Cannes International Advertising Festival last weekend for his Twister film for Volvo, and in true Kaye style he sent his parents along to collect the award.

Kaye’s other recent work includes the Mazda campaign and the “gay” Guinness film.

“Polygram has approached me about buying the company, and has offered me an amount of money which I don’t think is enough. It is not the end of me as an ad director but the company would want any of my activities to be part of the Polygram family,” says Kaye.

“If I do a deal with Polygram, it will be sooner rather than later,” he says.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here