Gruner & Jahr has suspended publication of its German weekly illustrated news magazine, Tango, after 23 issues. The latest figures put its circulation at 160,000, well below the expected 500,000. G&J puts the cost of the exercise at DM57m (25.6m)
Nordsee, the Unilever seafood division, is testing a shop-in-shop scheme in collaboration with the German retail chain Tengelmann.
Hasbro has signed a deal with McDonald’s aimed at strengthening its appeal to young Germans through joint promotions at fast-food outlets.
Marbert GmbH, the Dsseldorf cosmetics company, is to drop Tostmann & Domann after only a short time with the agency. Another agency is understood to have been appointed to the DM4m (1.8m) account, although Marbert has yet to announce a decision.
Kenzo, the ready-to-wear clothes brand owned by LVMH, has awarded its advertising account in France to Nomad – a CLM/BBDO agency. Young & Rubicam, EURO RSCG BETC and Publicis pitched for the business.
BDDP has formed an association with the independent Danish agency Courage. The deal, which is non-equity, adds to BDDP’s Scandinavian presence – it already has an office in Sweden.
A survey by W&V, the German advertising trade magazine, shows that major advertisers are continuing to site their headquarters in the US and Britain, making local agencies there the natural choice for lead agency roles. However, recent moves by Scholz & Friends and Springer & Jacoby reflect a renewed effort by German agencies to establish a network presence.
A study by Anuncios, the Spanish ad magazine, claims that revenues at 14 direct marketing agencies increased by an average of 11 per cent last year. The telemarketing agencies surveyed reported a revenue increase of 18 per cent. The best results came from promotions agencies, which showed 28 per cent revenue growth over 1993.
German agencies and clients are calling for quarterly (instead of yearly) revisions of TV ad rates because of the growing number of instances where expected viewing figures are not achieved.
Adidas has clinched a deal worth FF60m (7.7m) over five years to make it the exclusive supplier of France’s 42 first and second division soccer clubs.