Month: June 1995

ACCOUNTING FOR CHANGE

Marketing Week

From stating two years ago that branding and marketing were not important, National Westminster Bank, or NatWest as it is now known, has reconsidered its standpoint and set out on a total revamp of its image and advertising. Sharon Marshall we

Our pint-sized beer drinkers

Marketing Week

If primary school children are arriving at their desks with hangovers, who’s to blame? Lackadaisical parents? Video nasties? No, teachers with no idea of how to have fun