Access all areas for Net profits

Estimates suggest that 35 per cent of US families and 50 per cent of US teenagers have a personal computer at home. As many as 30 million people are on the Internet and 90 per cent of computers to be sold this year will have modems or CD-Rom drives.

The rate of growth is astonishing, says multimedia guru Nicholas Negroponte, director of the Media Laboratory at the Massachusetts Institute for Technology, in the US. The Internet population is growing by ten per cent a month.

Connection to the Internet is typically by modem, via one of an estimated 60,000 global systems providers. In the UK, there are about 4,000 of these, of which about 100 provide access to businesses and the general public, according to New Interactive Media – The Practical Guide, published by Zenith Media.

Almost 100 companies offer direct access to the Internet. The largest of these include: Demon, CityScape (which provides the Internet version of The Guardian) and Pipex (which provides the Electronic Telegraph).

A number of other companies offer their own subscription services in addition to full Internet access, such as CompuServe, which has 2.45 million users worldwide, Prodigy On-line (1.2 million users) and Delphi, which is owned by News International. In the US, the largest such company is America On-line, with 2.5 million users.

America On-line will launch a European version of its service in the UK, France and Germany in partnership with Bertselmann later this year.


Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here