Interfocus, the below-the-line agency, has won 1.3m work for a TV campaign for the Morphy Richards Group, pushing aside its existing agency Kelly Weedon Shute.
KWS has worked on sales promotion since it was appointed last year, but the new brief includes work on two TV ads for vacuum cleaners – one for the summer and one for the start of next year. There will be further direct marketing projects.
Cost is understood to have been a critical factor in the decision to take on Interfocus.
“In everything we buy, we have to look at the cost. On this occasion someone else provided a more competitive quote,” says Morphy Richards marketing director Chris Thompson.
Morphy Richards says KWS is still on its roster and that it will consider the agency for any future above-the-line work.